GTM · Marketing · Automation

I buildmarketing systemsfor your business.

I set up outbound campaigns, paid ad funnels, and the automation that handles your leads and follow-ups.

Let's talk about your business See my work history

Services

Outreach, ads,
and automation

I work with founders and small teams. You can hire me for a single campaign or to build and manage the setup around it.

01 / Outbound & prospecting

LinkedIn and email outreach

I research prospects, set up campaigns, and organize replies so you know who to follow up with.

  • Prospect research and contact enrichment
  • LinkedIn and Gmail campaigns
  • Drip campaigns that stop when someone replies
  • CRM updates and lead assignments
Talk about outbound
02 / Paid acquisition & funnels

Ads and booking funnels

I run Meta ads and build the pages, forms, and follow-ups people use to enquire or book.

  • Meta ad setup and management
  • Landing pages and lead capture
  • Instagram conversations and booking flows
  • Conversion tracking and customer follow-up
Talk about your funnel
03 / Data & workflow automation

Less work between tools

I connect your tools so you don't have to copy records, update spreadsheets, or send every reminder yourself.

  • Data ingestion, cleanup, and enrichment
  • CRM, spreadsheet, and API integrations
  • Email and SMS triggered by customer activity
  • Internal tools and reporting
Talk about automation

Tools I work withLinkedIn · Gmail · Meta · ManyChat · Airtable · Google Sheets · Twilio · PostHog · Custom APIs

Selected builds

Projects I've worked on

These include work for my own business and contributions to larger software teams.

01

Boundera · Outbound

An outreach platform with a shared CRM

For Boundera, I extended an open-source outreach platform to find contact details, run LinkedIn and Gmail campaigns, and keep sales records alongside conversation history.

  1. Find accounts
  2. Enrich contacts
  3. Run outreach
  4. Capture replies
  5. Assign follow-up
What went into it
  • Imported email threads, LinkedIn conversations, and meeting notes into the CRM.
  • Built campaign versioning and drip infrastructure that stops follow-ups when someone replies.
  • Synced the database with Google Sheets without overwriting people's notes or sales decisions.
02

Yume Studio · Paid acquisition

Meta ads, Instagram enquiries, and booking

For Yume Studio, the photography business I co-founded, I connected Meta ads to Instagram conversations, booking forms, and customer follow-up.

  1. Meta ad
  2. Instagram DM
  3. Qualify
  4. Booking inquiry
  5. Follow up
What went into it
  • Built an assistant connected to ManyChat to answer service questions, prevent duplicate replies, and pass conversations to a person when needed.
  • Connected booking records to Airtable and scheduled SMS follow-ups that check whether someone has already booked.
  • Added conversion tracking in the browser and on the server, with checkout data for purchase reporting.
03

Software engineering

Full-stack applications and systems

I'm a software engineer with over 10 years of experience building full-stack applications and systems. My work covers customer-facing products, backend services, integrations, and internal tools.

  1. Plan
  2. Build
  3. Integrate
  4. Deploy
  5. Maintain
What went into it
  • Built web applications, customer messaging products, and internal tools across the frontend and backend.
  • Developed APIs, databases, authentication, and integrations with external services.
  • Worked on analytics, payments, and rewards systems, with experience shipping and maintaining production software.

Work history

The companies.
The work I did.

Over 10 years building applications and systems, from engineering roles to businesses I've founded. Here's what I worked on at each.

  1. 2025 to present

    Boundera

    Co-founder, GTM & Revenue Engineering

    Outbound and sales operations for a compliance startup

    • Extended OpenOutreach into a system for prospect research, contact enrichment, LinkedIn and Gmail campaigns, and follow-up.
    • Connected conversation history and lead data to a shared CRM, and used customer discovery to inform product priorities.

  2. Mar 2025 to Feb 2026

    Yield Guild Games

    Product Engineer

    Full-stack engineering for YGG Play Launchpad

    • Led architecture and full-stack development work across token launch flows, wallet authentication, and partner activity APIs.
    • Built rewards distribution and product analytics, working with product teams and integration partners to ship features.

  3. Mar 2021 to Mar 2025

    Gubagoo

    Software Engineer

    Software for the digital car-buying experience

    • Built and maintained a React, Redux, and Node platform, designed APIs, and led the migration from Twilio to Vonage for video calls.
    • Improved backend services with RabbitMQ, Redis caching, and database indexing, and documented APIs for other teams.

  4. May 2018 to Mar 2020

    MobilePD Canada

    Software Engineer

    Tools connecting police departments and communities

    • Built the React frontend with geospatial views, real-time notifications, and anonymous chat.
    • Helped launch the MVP and onboard districts, and built content tools that nontechnical teams could manage.

  5. Sep 2016 to Jul 2017

    Amptek-Technologies Inc

    Software Engineer

    Mobile software for connected lighting systems

    • Developed native iOS and Android applications for an IoT lighting-control system used in large retail environments.
    • Connected mobile applications to lighting hardware using MQTT and Bluetooth GATT.

The process

How a project works

We'll work out what needs doing, agree on the scope, and decide how to measure the result before I start building.

01

Review the current setup

I'll look at your campaigns, tools, and how you handle new leads. We'll identify what's missing or taking too much time.

02

Build and test

I'll set up the campaign or automation, then check how it handles replies, duplicate leads, and anything that needs a person's attention.

03

Launch and review

You'll get reporting and instructions for running the setup. Once it's live, we'll review what's happening and make adjustments.

About me

An engineer who
also runs campaigns

I'm Arian Taj, a software engineer and founder. I've worked on customer messaging products, run paid ads for my own business, and built tools for outbound and customer follow-up.

You work directly with me. I'll help plan the work, build it, and show you how to use it.

Product + growth engineeringFounder and operatorStrategy + implementation

Get in touch

What do you
need help with?

Tell me about your business and what you'd like to change. Include any tools you're using, and I'll let you know where I can help.

Email me